Yesterday the Fresno Grizzlies announced they were going to celebrate the 2017 World Series Champions, the Houston Astros this season. The night would include Back to the Future themed Jerseys and replica world champion rings for the fans.
(Source)
It sounds like the jerseys are still on, but the rings won’t be happening anymore.
I can see the arguments for both sides of this debate. On the positive, its fun to have confidence and in a world where promotions are becoming less and less unique, this stands out (even the jerseys aren’t unique as tons of minor league teams are doing ridiculous jerseys this year because of how easy it is to do them cheaply). On the negative, it could be a jinx.
Honestly, I find it hard to see how this promotion does anything for the Fresno or Astros brand positively or negatively in the long term. If the Astros win, people won’t think more of the Grizzlies for “predicting” it. If the Astros don’t win, very, very few people would actually seriously blame the minor league team for jinxing the major league club.
I wonder though, in an age before twitter, if this promotion actually happens. Twitter now provides teams with immediate feedback on their ideas.
